- June 7, 2019
- Posted by: Asheesh Sinha
- Category: Business plans
Every new business owner has felt the excitement of knowing they have a great idea for a business. Once everything is in place to begin your successful venture, you need to locate the customers who will appreciate your efforts. The best product and service in the world will not matter if your potential customers are unaware of your offerings.
The three marketing techniques below have stood the test of time and will help you get your business off to a solid start.
Host a Community Event
Hosting a local event is a great way to make a big splash at the inception of your business. It will also help you to make sure there are customers coming through the door. Options include grand openings, service, and product debuts, charity events, simple parties, and others. The one thing all these methods have in common is they will heighten the visibility of your business, increase the foot traffic you receive, and generate momentum for local SEO campaigns.
A well-planned local community event will also benefit your business by providing you with the opportunity to interact personally with members of your target audience. This is a great way to build customer loyalty.
Direct mail marketing is sometimes overlooked by new business owners in today’s high-technology world. This is a mistake. Savvy business owners understand that direct mailing allows you to effectively send out marketing materials in this digital age.
Studies show that consumers are four times more likely to open the mail sent to their homes than they are emails. It has also been observed that the rate of reply to direct mail has actually increased over the last decade. All this points to direct mail as a great way to increase the customer base for your business.
Flyers and Brochures
Flyers and brochures are still the most popular way to provide customers with discount offers. This is because face-to-face marketing methods facilitate more interaction with customers and increase connectivity.
It is easy to forget the power of handouts to bring new customers through the doors of your business. Many times, the words on a flyer or brochure will carry much more weight than those on a computer screen and, as a result, elicit a stronger response.
The excitement of formulating a great new business idea is like no other type of excitement. However, a careful plan of marketing will have to take place before customers get to know the great products and services you offer. The three traditional marketing methods above are a great place to start.