Location is sometimes the main ingredient to the success of a small business. A new location might mean greener pastures and a bigger market. A lot of small businesses today opt to relocate in order to grow. It has to be admitted, however, that moving to a new location is stressful. If not thought through properly, changing your business venue can cause various problems. In some instances, a business should be prepared to start from scratch. In order to help you avoid those pitfalls, here are three tips for relocating your small business.
Planning Makes Perfect
When it comes to planning your relocation, you just can’t prepare too much. You have to consider many things. For instance, what is your timetable? How much time do you need to be able to transition to the new location? When you get there, what should you expect?
Sometimes a business moves to a new location without doing any research about the competition. You should at least try to take a close look at possible threats and opportunities. Be sure to have a solid plan that you can implement. According to Centurion Moving & Storage, “for a small office, you’ll need at least three months to prepare and for a medium to large office, at least six to eight months. The key is to start as early as possible.”
Keep Your Product Moving
Another thing you have to remember is to always keep your product moving. If you sell a physical commodity, be sure that you are sufficiently building your inventory to get through the transition. If your business deals with software as a service (SaaS), it is imperative to have superb and seamless customer support during this time of change. Either way, ensure that your product remains available.
The last thing you want to do is to slow down your momentum. OnDeck explains, “you should make sure you never feel comfortable or complacent in your business, because once you get comfortable you will fall behind. Moving is a great opportunity to show your constant move forward.” Make sure that the operation of your business isn’t going to stall due to this move. As you’re changing locations, be sure to minimize disruption.
If you are transferring to a new location, be sure that you are going to get your name out there. Advertise and let your market know that your business exists in the area. You’ll want to gain new clients or customers in your new location. You’ll also want to make sure that you announce your move to the new place in order to retain your old customers. The good news is that there are many ways to advertise these days. You can make productive use of social media. Marketing & Growth Hacking explains, “More than 50% of SMEs in the US rely on social media as their primary digital marketing method. Simply because you can find new customers and network with them very effectively. And unlike some other traditional marketing methods, that does not cost a fortune.”
As long as you prepare carefully, inform your clients and keep your product available, everything ought to go well. Just take a deep breath and remember that this move should be good for you.
In India, you can reach out to MoveMyHome.in, an online marketplace for relocation service to get multiple competitive quotes for your relocation!