Getting your small business up and running can be made much easier with the use of email marketing. This type of marketing is an ideal way to ensure that the business can reach all current customers, grow the customer base, and build the branding and reputation for the company. When employing this promotional technique, the return on investment is the key. Here are three proven ways to leverage email marketing to get the best possible results:
Make it Mobile Friendly
In today’s increasingly mobile world, it is more important than ever to make your marketing emails mobile friendly. You will not reach your intended audience if your email is not readable and easy to access. Creating an email campaign that is mobile friendly will ensure that more eyes see it. Simple graphics, plenty of white space, clickable links, and uncluttered copy will encourage people to keep reading, ensuring that your message gets heard. Before launching a new campaign, make sure that your email marketing platform has been tested against all of the major mobile devices.
Make it Personal
Although the use of an automated process certainly makes it easier to send out mass emails, you need to be careful that your marketing is still personalized. Customers who receive cookie-cutter emails are less likely to open future emails. Using filtering techniques to create the most personalized distribution lists will help to increase engagement with customers. Greet the recipient by their name and avoid using general terms that indicate that the email is mass-produced.
Make it Well-Timed
When it comes to email marketing, timing is everything. Time your campaigns to hit inboxes when recipients will be in the right frame of mind to open and read. Sending your emails out at the end of the work week on Friday afternoons or first thing Monday morning will lead to mass deletions. There is an abundance of research that demonstrates what time of day will yield the best results for your particular market segment. Experimenting with a few different days and time slots will help you to understand when you can most effectively reach your audience.
Email marketing is a powerful tool when looking to grow and sustain your small business endeavors. With the right planning and execution, you can leverage the power of this promotional tool to pay off big dividends for your business.
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