Creating a positive reputation through good PR is something that all businesses must attempt. After all, building a good reputation can help a business create a “halo” effect, and customers are far more likely to want to spend their money in a place that they like and that has a positive reputation. What specific tactics can you use to create good PR? Here are three tips.
Get Involved in the Community
Every community has active non-profits and specific needs that must be fulfilled. If you are new to a community, consider joining its local Chamber of Commerce or United Way. From there, find organizations that are looking to do good, and figure out how you can be helpful. Looking for some examples? One in ten people don’t have access to clean water, so organize a company-sponsored water bottle drive where locals can donate money to buy water sanitation kits.
Be Active on Social Media
The popularity of social media is unquestioned these days, and an active presence on social media is virtually required in order to build a positive reputation and create brand awareness. You should consider how you can use social media to grow your business and to expand your reach. If you lack that expertise, or if you do not believe that any of your employees can handle that responsibility, consider hiring an outside agency to manage your social media and to ensure that you are connecting with your local community.
Highlight More Than Your Merchandise
When it comes to social media, press releases, or general outreach, remember this golden rule: No one wants to hear about you. Customers don’t want to be sold to; they want to be talked to. Whatever your content is, make sure that it concentrates on solving community problems or on making your customer’s life better. Most importantly, don’t use the outreach to discuss how great you and your business are. Instead, make sure that your community outreach and reputation-building efforts are centered on others. This will help ensure that people truly care about what you have to offer them.
Generating good PR is a critical component of any company’s success, but it’s even more important for a new business that no one really knows yet. Follow these steps above, and you will have a great chance to get your business off on the right foot within your community.