As a startup, every piece of your budget is precious. Marketing, however, will eventually be worth its weight in gold. But what should your marketing priorities be? When choosing how to spend your marketing budget, focus on these three essential areas.
It is worth it to spend money on content marketing. Content marketing can drive traffic to your webpages, spread awareness about your brand, bring in revenue, and generate shares on social media.
Blogs, infographics, social media posts, podcasts, and videos are great types of content. It depends on your audience, however. Most customers prefer video over other forms of content. It can be worth it to hire a freelancer to create content for you or hire someone to your staff to do content creation. Having quality video, blogs, and/or other content will make your company look more professional and draw in more customers.
SEO is critical for startups. Search engine optimization (SEO) is the center of digital marketing and an essential for any company with an online presence. SEO can help you get an edge when up against competition. Using SEO, your business will be able to show up higher in search results, give you more traffic for your website, and lead to long-term growth.
Use part of your budget on tools to help your startup with SEO. You should look into SEO audit tools, keyword discovery tools, and competition analysis tools in order to maximize your SEO efforts.
Social media is an important way to expand your brand’s reach. Instagram, Facebook, Twitter, and other social media platforms are extremely popular across almost all age groups and provide priceless opportunities to attract new customers. Building a following and earning shares, likes, retweets, re-pins, and more will take your brand to more and more people. Using social media as a marketing tool will help grow your startup.
Paying to boost your posts or sponsor advertisements across certain platforms will help introduce your company to a wider range of potential customers. You can also pay for different tools to better organize your social media strategy.
Gathering an audience of patrons by utilizing content marketing, search engine optimization, and social media marketing is certain to pay off when it comes to your startup. Your marketing budget will be well spent if you prioritize top strategies for building your new brand’s awareness and audience.
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