Stop, Collaborate and Listen – How Collaborative Creativity Can Transform Your Team

Most corporate organizations do not support collaboration among employees. In most cases, they tend to dominate the employees by using cubicle offices, personalized workstations or conferences rooms that can only be used for a short while. However, this is an approach that was used in the past and should not be applied in current work environments. Recent research has shown that most employees nowadays prefer spaces that are supportive and collaborative. Although many firms have started exploring ways of changing the old setting, some are still stuck in the past.

Collaborative creativity is an approach that intends to bring new ideas, objectives, and way of doing things in an organization. This approach recognizes the importance of diversity, interconnection, and exchange between employees and management. Even though in the past, creativity was seen as a personal endeavor, it has been established that collaboration produces more effective creative efforts.

Nowadays, challenges facing the corporate world are complex such that no single skill set or mindset can be able to solve. These complexities require people to review and change individualistic skills and approaches to collaboration. Although there are many challenges involved with collaboration, it is an excellent way of improving productivity.

How to enhance creativity and collaboration in your team

i.    Retain talent

Having the right people on your team that are capable of adding value is the first step of promoting collaboration. It is prudent to retain team members with complementary skill sets to perform the required tasks. This not only helps to motivate employees but also to improve collaboration and creativity.

ii.    Develop healthy relationships

A healthy relationship among employees is a fundamental element of collaboration. It involves appreciating others, positive engagement, and the ability to resolve conflicts that arise. Collaboration and creativity cannot thrive in a chaotic environment. There are many ways of bringing employees together and enhancing engagement such as team building activities. Understanding that no one person can do everything that a whole team can do is critical for the collaboration process to work.

That’s why it’s essential that you maintain healthy employee relationships. According to this guide, “Employees need to know their purpose in your organization, find meaning in their work, and gain skills to do their jobs well.” Making sure our employees feel valued will go a long way toward fostering relationships. 

iii.    Set clear goals and purpose

As mentioned earlier, collaboration can be challenging when not efficiently controlled. However, setting clear goals clarifies the direction of every team member. According to this article, managers should communicate how goals are relevant to each team members’ personal development and professional life. These goals provide employees with a sense of responsibility that enables them to become creative. Lack of clear goals is a recipe for disaster and confusion.

iv.    Seeking and giving help

In most cases organizations have the tendency of rewarding employees who excel on their own. This makes employees not to seek help whenever they are faced with a problem. However, you should encourage your team members to seek and offer help to each other. Helping each other promote social interactions thus developing a collaborative and creative environment.

v.    Workspaces

Initially, most offices were characterized by cubicle offices and personalized workstations. This arrangement discouraged collaborations. In the recent past, collaborative workspaces have shown to not only improve creativity but also increase productivity. Some office spaces may prove to be more difficult than others to create collaborative spaces, but according to this article, most desks are roughly 30 inches, and with some quick measurements you can quickly ascertain if your work space is able to be altered to make a more collaborative space. Sometimes all it takes is a little creativity to make that critical difference!

All that being said, creating a collaborative working environment involves more than the physical layout of the office. First, it involves creating a culture that promotes collaboration and the second part is creating a physical space that reinforces the culture.

Importance of Collaboration and Creativity

i.    Multiple perspectives

When you work as a team, you will see multiple angles to challenges. This is important because it helps to easily solve inconsistencies that may arise. In addition, multiple perspectives are also helpful in bringing new ideas.

ii.    Increase the flow of creativity

Creativity is essential in almost all industries. When employees work together, they help each other to solve problems. In addition, helping each other enables the flow of creativity by sharing ideas and coming up with creative solutions. This not only helps to foster positive relationships, it is also validating. Increases productivity and accountability.

Working together enables employees to explore individual potential while at the same time stay on track with the team goals. This creates high levels of accountability and focus, significantly increasing productivity.

iii.    Encourages happy employees

Happiness and satisfaction boost the morale of an employee. Those that are consistently engaging with fellow co-workers are likely to get satisfaction from their work and also to be more productive. Spending the whole day in a cubicle office without human interaction can be brain draining. 

It can also help to open up the floor to what ideas employees might have on making their time at the office a little more comfortable. From a stocked break room that can help foster relationships, to having fun naming conference rooms and decorating them to make them feel more personable. Happy employees, at the end of the day, will result in better work done as they will appreciate their workplace.

iv.    Friendly competition

A collaborative work environment encourages friendly competition between employees. Such competition can help to provide more ideas and solutions to problems. Furthermore, friendly competition in workplaces increases productivity and motivation. According to this article, friendly competition can be as simple as expressing a goal for everyone to reach and a set meeting that that goal will be presented in. This can greatly improve productivity in certain individuals. However, the competition should be tamed to avoid conflicts between employees.

v.    Increases retention rate

Collaboration in the workplace will enable your team members to treasure working together and therefore less likely to miss work. This will help to retain the best talents in your team. There are many benefits involved with maintaining a high retention rate, such as significantly saving on the cost of recruitment.


Collaboration is essential to growth, but if there isn’t an understanding of where your business is supposed to grow toward, all of the collaboration in the world can’t hel you. This is why one of the most important things for any company to have is an established plan and an understanding of where they want to develop. We can help you in all of the ways you want to grow, and help you prepare for any problems that may come up in the future growth of your business.


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